Strategic Planning

A special thanks to Imelda Butler for her timely and insightful webinar, Crossing the Rubicon. The seven steps she presented for writing your own strategy are very timely as we draw close to the end of 2011 and look forward to a new year! Read More

“We’re so busy putting out fires and trying to keep the business going that strategy just doesn’t show up on the screen. We seem to drift a lot,” one leader confided in me. I could relate because I’ve been part of an organization that couldn’t maintain a strategic focus. We had flavor-of-the-month and reliably we would worry over sales each quarter, but strategy never got consistent attention.  Read More

Standing out is the most basic element of branding. Getting noticed is the spark that leads to brand awareness - and maybe even convinces someone to buy your stuff.  Read More

"Telling your story" is now firmly entrenched into the lexicon of marketing/corporate-speak. But what does it really mean?  Read More

Jeffery Boyle, networkingstar.com, interviews Ron Price on his successes and failures in business. Ron's experience shows that the biggest failures in business often come from choosing and keeping the right people.  Read More

I had another opportunity be a guest with Carolyn Holly on the “It’s Your Business” segment of KTVB’s noon news on November 18.  Here are the 4 marketing trends for 2011 we talked about: Read More

I've been doing some form of sales or marketing for almost 20 years. Along the way, I've put together thousands of marketing or sales campaigns. There has been one constant: if something is cool, it simply needs to be introduced to the marketplace. The products that were boring, confusing, complicated, a luxury, etc. required a lot of "push". That meant money and time - on top of more money and more time. The interesting products simply took a little patience.  Read More

Normally, I blog about learning, training, knowledge management, etc. But in the current climate of business doldrums and fear of further decline, I hope you’ll indulge me as I wander into the mentality of poverty for a while. Bear with me. It will take four blog posts to get to the point of my ponderings. Read More

During my time in Shanghai, I visited a bamboo forest. In Chinese literature, the bamboo forest is often used as a metaphor on the way they think of business relationships.  Read More

Business leaders and executives are wondering whether we're headed into a double dip recession. If we are, how do we prepare for it? Here are four principles for managing business realities -- the challenges and opportunities. Read More