Jesse Price is the Managing Director and a Founding Member of Reya Group. In his more than 11 years in China, Jesse has been both entrepreneur and innovator, having founded and launched a number of leading brands. Prior to Reya, He was the Asia Pacific and Middle East client services director for Ideation Group; marketing director and part of the founding management team for Design Republic; a founder of one of Shanghai’s leading Brand Consulting Firms; and the Provost of Sias University of Business and Management, a school celebrating its 12th anniversary with 22,000 students. Following his graduation from Nampa Christian High School, Jesse obtained his BS in International Business from Pepperdine University in Malibu, California.
Jesse collaborates with Price Associates on designing and managing change in large organizations. He uses a new technology which features an organizational mapping system that illuminates the informal organizational chart -- the shadow organization that either unleashes or obstructs the goals of your company. This technology reveals the alignment or misalignment between individual values, organizational culture, and environmental pressures. Part new technology, part new thinking, this system helps leaders discover the latent power for transformation that exists inside their organizations - and helps change the way formal leaders understand the role of informal leaders in shaping the culture and effectiveness of the company.
Jesse lives in Shanghai with his wife and 3 sons. Outside of his business interests, Jesse has devoted significant time and resources to various philanthropic activities. He has served on the board of the Shanghai Venture Group, volunteers regularly at a government orphanage in Henan province, and supports Baobei foundation in providing neuro-surgeries for Chinese orphans.