Justin Foster

"Return on Awesome" is a new presentation I've put together that teaches organizations of all sizes how to make culture your #1 differentiator.  Available as a keynote, workshop or executive retreat, "Return on Awesome" breaks down the seven elements that are intrinsic to all awesome cultures.  Using examples ranging from Dutch Brothers Coffee to "Animal House", I explain how your internal culture is manifested in your products, customer experience and over-all reputation - and ultimately in your profitability and legacy as a brand.  And yes, I talk about bacon!  Read More

Regardless of product, audience, market conditions or valuation, here are 10 Undeniable Branding Truths:  Read More

You don't really learn until you've studied both success and failure. I've had the privilege of being around a lot of winners in my career.  But I might have learned more from the failures - including a few of my own.  Read More

"Cultural Transformation" is a big deal in the business world right now.  Chalk it up to several factors: a) An aging executive and middle-management base 2) the continued compressed economy and 3) a massive influx of technology that empowers buyers.  All three factors are causing companies to re-think their business models, their marketing plans - and their internal culture.  Read More

Speaking from my years of experience, being a consultant can be a tough gig. We are selling intangible services that are often attached to a delayed outcome. Thanks to economic compression, we have more competitors than ever. And we are often fighting over smaller budgets and short-term projects. Despite all this, we work on our craft, hone our skills and try do deliver results for our clients ... and screw that all up by killing our brand.  Read More