Justin Foster

Justin Foster

5 Stupid Ways Consultants Kill Their Brands

Posted on Wednesday, February 22, 2012

Speaking from my years of experience, being a consultant can be a tough gig. We are selling intangible services that are often attached to a delayed outcome. Thanks to economic compression, we have more competitors than ever. And we are often fighting over smaller budgets and short-term projects. Despite all this, we work on our craft, hone our skills and try do deliver results for our clients ... and screw that all up by killing our brand.  Read More