Justin Foster

Business owners, professionals, and senior executives (and anyone that wants to be any of these) need to have more than technical skills or industry knowledge. They must also create a memorable, authentic influence on people. Here are 5 ways to do just that:  Read More

Do you believe in "word of mouth advertising"?  Read More

I had another opportunity be a guest with Carolyn Holly on the “It’s Your Business” segment of KTVB’s noon news on November 18.  Here are the 4 marketing trends for 2011 we talked about: Read More

I've been doing some form of sales or marketing for almost 20 years. Along the way, I've put together thousands of marketing or sales campaigns. There has been one constant: if something is cool, it simply needs to be introduced to the marketplace. The products that were boring, confusing, complicated, a luxury, etc. required a lot of "push". That meant money and time - on top of more money and more time. The interesting products simply took a little patience.  Read More

For those who don't know, Kellen Moore is a 4th year Jr QB for Boise State. He is 6'0" 180-ish. Out of his uniform, he looks a little bit like Napoleon Dynamite. In his uniform, he looks like he borrowed it to go trick or treating. Last night under the enormous pressure of expectations, he was a little off - no interceptions but some poor throws and a fumble. Until the final drive - where he threw completion to a 3rd string TE and a 3rd string WR. Then threw the winning TD pass. Already a Heisman candidate (he finished 7th last year), he has continued one of the most remarkable stories in football history. Read More