Justin Foster

I'm frequently asked what books I read–and what books I would recommend others read. There are plenty of very helpful books on how to do something. And plenty of books that will make you think. But what if you wanted to fundamentally change your thinking? To re-wire your brain so that your thinking (and behavior) become a competitive advantage?  Read More

Remember when having a Blackberry was a status symbol? Remember when Blackberry was cool?  Read More

Standing out is the most basic element of branding. Getting noticed is the spark that leads to brand awareness - and maybe even convinces someone to buy your stuff.  Read More

Extended conversations are a leading indicator of a brand's relevance. Simply put, if people aren't talking about you, you don't exist. This is why brands (and hotel chain heiresses) are so desperate for attention. This desperation permeates advertising messages and sales pitches; too often coming across as organized begging.  Read More

Business owners, professionals, and senior executives (and anyone that wants to be any of these) need to have more than technical skills or industry knowledge. They must also create a memorable, authentic influence on people. Here are 5 ways to do just that:  Read More