Justin Foster

"Cultural Transformation" is a big deal in the business world right now.  Chalk it up to several factors: a) An aging executive and middle-management base 2) the continued compressed economy and 3) a massive influx of technology that empowers buyers.  All three factors are causing companies to re-think their business models, their marketing plans - and their internal culture.  Read More

We have all watched brands lose their way. We've seen established brands take the slow walk to irrelevance. We've seen start-ups that crashed on take-off. We've seen vibrant brands that were all the rage suddenly become as popular as cold gravy.  Read More

"Leadership" is likely the most cliched, over-used term of our time (Google "leadership" and you will find 212,000,0000 results). Thousands of books have been written on it. Millions are spent trying to create it. Many people think they have it but don't. The people that wish they had it probably never will. Those that don't know they have it didn't pursue it.  Read More

Business owners, professionals, and senior executives (and anyone that wants to be any of these) need to have more than technical skills or industry knowledge. They must also create a memorable, authentic influence on people. Here are 5 ways to do just that:  Read More