Justin Foster

Standing out is the most basic element of branding. Getting noticed is the spark that leads to brand awareness - and maybe even convinces someone to buy your stuff.  Read More

"Telling your story" is now firmly entrenched into the lexicon of marketing/corporate-speak. But what does it really mean?  Read More

I had another opportunity be a guest with Carolyn Holly on the “It’s Your Business” segment of KTVB’s noon news on November 18.  Here are the 4 marketing trends for 2011 we talked about: Read More

I've been doing some form of sales or marketing for almost 20 years. Along the way, I've put together thousands of marketing or sales campaigns. There has been one constant: if something is cool, it simply needs to be introduced to the marketplace. The products that were boring, confusing, complicated, a luxury, etc. required a lot of "push". That meant money and time - on top of more money and more time. The interesting products simply took a little patience.  Read More