Congratulations to our own Justin Foster on the release of his first book, “Oatmeal v Bacon”!
This is a book you shouldn’t read… only once. Justin has created a masterpiece. Focused, brilliant, entertaining, and something tells me there is a sequel on the way. Read this book two to three times a year and your brand will keep improving. And I don't even eat bacon!”
Oatmeal is boring. Bacon is interesting. This metaphor brings clarity to why some brands dominant and others survive. “Oatmeal v Bacon: How to Differentiate in a Generic World” makes the case that earning attention and market share starts by being a truly unique and interesting brand. Humorous, thought-provoking and full of useful ideas, “Oatmeal v Bacon” will transform the way you market and advertise, develop products, create customer experiences, and build a culture. Most of all, “Oatmeal v Bacon” will give you permission to be yourself and build a brand around being truly UNIQUE.
"Oatmeal v Bacon" is available on Amazon in both print and Kindle. Click here to go to Amazon.
Read more about Justin and the book at http://www.oatmealvbacon.com
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