(Nampa, Idaho – June 22, 2009) –
Randy Lisk recently received one of the first certifications in the country as a Sports Axiologist through
The Value Source Group and Jeremy Boone's
Athlete By Design. Lisk collaborates on special projects with local consulting firm, Price Associates, and is also the founder of
Lisk Associates.
As a Sports Axiologist Lisk will be working with competitive athletes and their coaches to help them achieve higher levels of performance. Axiology is the science of value. It is a new and unique approach to player improvement. By applying Axiology to the world of sports it is possible to identify the mental blocks that limit a player's potential and help the athlete bring more of his or her potential to the sport.
Ron Price, president and CEO of Price Associates, was recently certified as a Business and Christian Values Profile Axiologist from The Value Source Group. Targeted value scan profiles will help Ron and his team to provide more insight into attitudes and behaviors in specific industries for improved workforce performance.
For more information on how axiology can be used to improve performance, contact Ron Price at
ron@price-associates.com.

Randy Lisk and Ron Price
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